Business Analysis

  • You can start your P3 exam by completing you SKILLS module.

The syllabus is designed to progressively broaden and deepen the knowledge, skills and professional values demonstrated by the student on their way through the qualification. The specific capabilities within the detailed syllabuses and study guides are assessed at one of three intellectual or cognitive levels:

Level 1: Knowledge and comprehension

Level 2: Application and analysis

Level 3: Synthesis and evaluation

Very broadly, these intellectual levels relate to the three cognitive levels at which the Knowledge module, the Skills module and the Professional level are assessed. Each subject area in the detailed study guide included in this document is given a 1, 2, or 3 superscript, denoting intellectual level, marked at the end of each relevant line. This gives an indication of the intellectual depth at which an area could be assessed within the examination. However, while level 1 broadly equates with the Knowledge module, level 2 equates to the Skills module and level 3 to the Professional level, some lower level skills can continue to be assessed as the student progresses through each module and level. This reflects that at each stage of study there will be a requirement to broaden, as well as deepen capabilities. It is also possible that occasionally some higher level capabilities may be assessed at lower levels.

If you complete your Skills module, you may start your PROFESSIONAL module.

To apply relevant knowledge, skills, and exercise professional judgement in assessing strategic position, determining strategic choice, and implementing strategic action through beneficial business process and structural change; coordinating knowledge systems and information technology and by effectively managing processes, projects, and people within financial and other resource constraints.


On successful completion of this paper, candidates

should be able to:


A Assess the strategic position of an organisation

B Evaluate the strategic choices available to an


C Discuss how an organisation might go about its

strategic implementation

D Evaluate and redesign business processes and

structures to implement and support the

organisation’s strategy taking account of

customer and other major stakeholder


E Integrate appropriate information technology

solutions to support the organisation’s strategy

Advise on the principles of project management

to enable the implementation of aspects of the

organisation’s strategy with the twin objectives

of managing risk and ensuring benefits


G Analyse and evaluate the effectiveness of a

company’s strategy and the financial

consequences of implementing strategic


H Assess the role of leadership and people

management in formulating and implementing

business strategy.

A Strategic position

  1. The need for, and purpose of, strategic and

business analysis

  1. Environmental issues affecting the strategic

position of, and future outlook for, an


  1. Competitive forces affecting an organisation
  2. Marketing and the value of goods and services
  3. The internal resources, capabilities and

competences of an organisation

  1. The expectations of stakeholders and the

influence of ethics and culture

B Strategic choices

  1. The influence of corporate strategy on an


  1. Alternative approaches to achieving

competitive advantage

  1. Alternative directions and methods of


C Strategic action

  1. Organising and enabling success
  2. Managing strategic change
  3. Understanding strategy development

D Business and process change

  1. Business change
  2. The role of process and process change


  1. Improving the processes of the organisation
  2. Software solutions

E Information technology

  1. Principles of information technology
  2. Principles of e-business
  3. E-business application: upstream supply chain


  1. E-business application: downstream supply

chain management

  1. E-business application: customer relationship


F Project management

  1. The nature of projects
  2. Building a business case
  3. Managing and leading projects
  4. Planning, monitoring and controlling projects
  5. Concluding a project

G Financial Analysis

  1. The link between strategy and finance
  2. Finance decisions to formulate and support

business strategy

  1. The role of cost and management accounting in

strategic planning and implementation

  1. Financial implications of making strategic

choices and of implementing strategic actions

H People

  1. Strategy and people: leadership
  2. Strategy and people: job design
  3. Strategy and people: staff development
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